Increasing Your Email List Signup Rate

If you have an email list, you probably want to see it growing at a steady pace, so that you can make the most our of your efforts. However, if you do nothing but wait for people to sign up, you may be leaving money on the table. This article will show you a few ways to increase your email list signup rate.

Fist of all, you should know that most internet users suffer from what’s called “banner blindness.” This means they tend to ignore banners, this process being subconscious. If you want more of them to notice your subscription box and to enter their details, you need to make this web design element obvious to them. Pop-up windows tend to work better than static banners, so you should consider adding one to your website. Even better, by making your site fade out while the subscription box pops up, you can get more people to read your content and to subscribe to your list.

Offering something in exchange for a subscription can also increase your signup rates. Consider giving your readers something of great value to them once they add their email on your list. You can offer them an ebook or access to some of your premium content, to incentivize them to join your list. People like such bonuses, so they tend to subscribe to newsletters more when they know they are going to receive a gift.

Keep your subscription form to a minimum. Statistics show that signup rates increase when users are required to fill in less information. Ask them to give you only their email address, and you’ll see the difference. You may request them to give you their name afterward. You’ll be surprised by the effectiveness of this simple tweak.

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The Basics Of Search Engine Optimization Explained

seo-process-1Most people know the term SEO or Search Engine Optimization, but they don’t know what they means or how it affects their day to day life. Instead, they just think of it as some super complicated system that requires a fantastic company to take advantage of the results. However, SEO is amazingly simple, and even a lesser understanding of the process will help you get better results from your website and your content.

SEO is an attempt to get search engines to list you and to point others towards your site. The best way to do this is via keywords, words that people put into the search box when they are looking for any given information. The closer your site is to mention the exact keyword, the closer you are to getting traffic. However, it isn’t just that simple, especially when there are so many different people competing in various niches.

The keyword needs to be within the quality content. Content that can pass Copyscape that is going to be relevant to the needs of people searching, and that reads naturally. This means that it needs to be written by a human and that it should be decently researched as well. If the content isn’t good, then people won’t stay on your page for long, and that is another variable that search engines track as well.

You can always drive traffic to a website through advertisements, but SEO seeks to take advantage of natural search traffic, making sure that you get visitors without having to pay extra for them to visit your site.

There are some other components to good SEO as well, but these basics will help you drive people to your site and get the most out of natural searches relevant to your niche.

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